Context
- Customer-linked trading app for registered BayWa agricultural customers
- Combines personalized live prices, exchange history, alerts, and logistics comparisons
- Carries a market signal into a digital harvest offer with quantity and quality information
A useful agricultural price depends on more than the commodity. Customer assignment, contract maturity, pickup or delivery, current movement, and timing all change the decision.
BayWa Trade keeps that decision in one mobile flow: observe the market, compare the relevant options, set a threshold, and submit an offer while the price still matters.
Core differentiator
The product closes the distance between market observation and a structured offer while keeping the offer and the later sale as separate steps.
Market context, logistics comparison, and transaction intent remain attached to the same identified customer workflow.
Users personalize the commodities and maturities that matter to them
They compare pickup at the farm with delivery to the nearest logistics location
They follow automatic price updates, previous-day movement, historical exchange prices, and the USD/EUR rate
They set alerts and submit a full or partial harvest quantity with quality-related information
What the product delivers
Personalized live prices with automatic updates and previous-day comparisons
Historical exchange prices, USD/EUR context, price alerts, and market or campaign notifications
Pickup-versus-delivery comparison for the relevant logistics location
Digital offer submission for full or partial harvest quantities, including quality and goods information
Access matched to the customer account of a registered BayWa customer
Operating model and customer linkage
Each registration is matched to a customer account. Submitted offers are stored in BayWa systems and handled by the pricing team, while any later contract remains a separate downstream event.
Identity, individual pricing, decision support, and offer handoff are therefore parts of one trading workflow, not separate app features.