Context
- Streaming-first RTL II product aimed at younger audiences
- Built around a hybrid livestream-and-on-demand model with reminders, subscriptions, live chat, and repeat engagement
- Shows how feed-like discovery, content packaging, and return-oriented behavior can work together in one mobile entertainment product
RTL II You combined live programming, on-demand control, and an editorial identity aimed at a younger audience.
The product sat between a broadcaster and a creator-led entertainment destination. Discovery, repeat use, and lightweight interaction mattered alongside the video library.
Core differentiator
The preserved product screens show a deliberate return path. `Jetzt im Livestream`, `Weiter ansehen`, `Später ansehen`, `Meine Abos`, and reminders each give users a reason to come back.
Continue watching, save for later, subscribe, and return when a stream or episode starts. Together, those small actions support the recurring visits on which a streaming product depends.
What the product delivers
- Free access across smartphone, tablet, desktop, and TV devices
- Livestreaming plus on-demand viewing
- Exclusive premieres and highlights around creators and entertainment topics
- Channel subscriptions, watch-later behavior, and reminders
- Live chat and other interactive elements around the stream
- Mobile-first content discovery across a clearly packaged entertainment surface
Audience and editorial model
The editorial scope went beyond a broadcaster archive. Music, games, beauty, fashion, lifestyle, sport, and trend-driven content gave the product a wider entertainment surface.
That scope supported creator-led discovery and gave the platform an identity beyond individual shows. In a feed-based product, editorial packaging influences return behaviour as much as the feature set does.
Our contribution
Members of our team contributed directly to this product, including hybrid live and on-demand UX, feed-oriented discovery, return mechanics, and product packaging for a younger entertainment audience.
Project context & sources
RTL II You is an RTLZWEI product. Members of today's BasalBit team contributed to the product before BasalBit was founded.
The original store presence is no longer live, so the product screens shown here come from preserved Android archives.